Get in touch.

What I am usually asked about

Designing and analyzing physician research. Health communication and editorial strategy. Technology adoption and physician decision-making. Audience strategy and research-led positioning. Further down the list, and still on it: positioning for products sold to both physicians and patients, marketing operations, and sponsor programs.

I also take questions about the book, about how the annual studies are designed, and about writing for physician audiences.

Speaking and writing

I speak on patient trust, physician decision-making, healthtech adoption, and where healthcare communication sometimes misses the mark. If you are commissioning writing or looking for a panelist, say what the audience is and I will tell you honestly whether I am the right fit.